![]() was only concentrated on Poland and China, but I think of it as not being that different than a demo," the CEO added. "For the pirate consumer, they don't get the second town, they don't get all the extra content, and they don't get the community. "disc-enabled" services like community and downloadable content, CEO John Riccitiello recently postulated to IndustryGamers.Īfter jokingly referring to the leak as a "secret marketing campaign," Riccitiello noted that "Sims 3 has a massive amount of content, and a lot of it is downloaded once you register with EA." For example, registered users get an extra city as a free download. The pre-release leak of The Sims 3 essentially served as a "demo program" for Electronic Arts to test its focus on
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